For the 2025 MLS jersey launch, SoccerBible and adidas transformed Atlanta’s historic Majestic Diner into a live runway experience celebrating the cultural evolution of football style.

The production featured thirty-one reconstructed jersey silhouettes, each referencing a moment in the visual history of the MLS—from its 1995 debut through the present day.

Working alongside designers Rebeca Tsuki, Mali Gabriela da Souto Silva Reiter, and Aster Rodriguez, Marcus Allen translated conceptual sketches into finished garments in real time, adapting vintage jerseys and contemporary kits into sculptural, runway-ready pieces.

Presented inside the diner’s intimate, retro setting, the collection framed football culture through the lens of fashion history, bridging sport, streetwear, and performance.