adidas x SoccerBible

ON A PLATE

Costume Designer | Runway Production

Atlanta, 2025

For the 2025 MLS jersey launch, SoccerBible and adidas transformed Atlanta’s historic Majestic Diner into a live runway experience celebrating the cultural evolution of football style.

The production featured thirty-one reconstructed jersey silhouettes, each referencing a moment in the visual history of the MLS—from its 1995 debut through the present day.

Working alongside designers Rebeca Tsuki, Mali Gabriela da Souto Silva Reiter, and Aster Rodriguez, Marcus Allen translated conceptual sketches into finished garments in real time, adapting vintage jerseys and contemporary kits into sculptural, runway-ready pieces.

Presented inside the diner’s intimate, retro setting, the collection framed football culture through the lens of fashion history, bridging sport, streetwear, and performance.

A woman is walking in a fashion runway inside a restaurant or cafe, wearing an unconventional outfit combining a yellow tulle and lace gown with a blue sports jersey top. The outfit appears to be part of a lifestyle event curated by Soccerible and Adidas Futbol Society, blending fashion and soccer culture.
A young person standing in a restaurant or cafe, wearing a cropped blue Atlanta United soccer jersey, wide black pants with a bow, black and white platform shoes, a baseball cap, and headphones around their neck. There are people sitting in the background, and the establishment has a counter with bottles and a menu above.
A mannequin walking through a restaurant wearing a red and black Toronto FC soccer jersey with lace jumpsuit underneath, red gloves, and red lace mask.
Fashion model standing inside a fast food restaurant, wearing a black and green varsity jacket, green outfit, black boots, holding a small bag, with people seated in the background.
A woman walking through a fast-food restaurant wearing a sports jersey with 'Providence' written on it, holding a sports bag, with a crowd of people seated in the background.
A person wearing a blue soccer jersey and giant sheep costume pants, standing inside a restaurant or cafe, with audience members taking photos of him.
A mannequin dressed in a red Toronto FC soccer uniform with lace details, walking past seated spectators in a restaurant or cafe.
A man in colorful, artistic clothing with a feathered headpiece posing inside a cafe with people watching and using their phones.
A male model walks down a runway in a black and yellow sports jersey and shiny black pants made of multiple strips of a reflective material, inside a restaurant or cafe with seated spectators taking photos.
Woman with long blonde hair wearing sunglasses, a green t-shirt, and a denim outfit posing and looking to the side inside a fast-food restaurant.
A woman with vibrant red hair and green eye makeup stands in a cafe, wearing a sports jersey underneath a sheer, black, floor-length skirt with high heels.
A young man with curly red hair and a serious expression, wearing an athletic golf jersey and oversized red Adidas track pants, standing inside a fast food restaurant. There are people sitting at tables in the background and menu boards above the cou
A woman in a colorful checkered soccer jersey with red high-heeled boots standing in a restaurant, with an audience seated along the side. The jersey has advertisements and patches, and she has tattoos on her arms and legs.
A person standing inside a cafe or restaurant, wearing a colorful sports jersey, cycling gloves, multicolored pants, and boots, with an audience seated along the wall and a counter in the background.
A shirtless man with painted yellow text reading 'ONE NASHVILLE UNDER GOLD' on his chest, wearing sunglasses, a necklace, a belt, layered skirts, and knee-high boots inside a restaurant or cafe with patrons sitting at counters and menu boards in the
A person stands in a restaurant or café, wearing a black blazer, red and black striped scarf, patterned shirt, and black pants with 'Atlanta United FC' logos and colors. The person has a red hood or head covering. There is a group of people sitting a
A model walking down a runway in a cream-colored outfit with lace detailing. The model is wearing high platform boots and is surrounded by seated spectators taking photos in a casual setting resembling a diner or cafe.
A woman in a green and black soccer-themed outfit with a black jacket, standing in a fast food restaurant, holding a small bag, with a line of seated customers in the background.
A female model walking down a runway inside a diner-style setting, wearing sports apparel including a red jersey with the Adidas and Purina logos, black Adidas pants with white stripes, and sunglasses, with an audience watching and taking photos.
A person wrapped in white cloth resembling a traditional garment, standing on high-heeled sneakers inside a fast-food restaurant, with people sitting and standing in the background.
A person standing inside a restaurant wearing winter clothing, including a camouflage face mask, hooded jacket with a pattern, loose pants, and boots, holding an axe with both hands.
A fashion model is walking inside a restaurant wearing an oversized red sports jersey and layered ruffled red skirt, paired with beige sneakers. The model's makeup features bold blue eyeshadow, and she has a red hood draped over her head. The backgro
A model walking down a runway inside a diner or cafe, wearing a blue and black sports jersey, a layered plaid and beige skirt, and blue boots. The audience on either side is taking photos. The setting has retro lighting and large windows.
A woman in a cropped blue and white soccer jersey, black wide-leg pants, and platform shoes standing in an indoor space resembling a cafe or airport, with people seated in the background and a counter on the right side
A fashion model walking down the runway at a soccer-themed fashion event inside a café or restaurant, with fans and photographers seated on either side. The model is wearing a dress blending soccer jerseys and elaborate yellow tulle with lace, access
A woman wearing a shiny silver dress, matching silver knee-high boots, and a short black bob haircut standing inside a fast-food restaurant, holding a small metallic dog figurine.
A model stands in an airport terminal, wearing a soccer jersey with sheer black tulle fabric draping from her shoulders to the floor, alongside patterned shorts and black high-heeled boots.

CREDITS

Creative Direction
Keane Pearce Shaw
Pete Martin

Production
SoccerBible

Design Collaboration
Rebeca Tsuki
Mali Gabriela da Souto Silva Reiter
Aster Rodriguez

On-Site Tailoring
Mariah McCormick
Kelly Isaac

Hair
Latoya Kelley Howard
Hong Le
Amy Elizabeth
Kaya Cresswell

Makeup
Elizabeth Moore
Arlene Martin
Levura Geuka Ross
Philonese West