FADO Irish Pub, an elevated Irish bar in Midtown Atlanta, predominantly attracted a sports-oriented clientele despite being located in a historically LGBTQ+ friendly neighborhood. The challenge was to bring in a new, diverse audience without alienating their core patrons, creating an unforgettable Pride weekend celebration.

To achieve this, Marcus Allen Creative produced a colorful drag show that featured five dynamic performers, two engaging hosts and a DJ. Pride-themed drinks, along with exclusive pricing on cocktails and bottles, helped set the tone for an inclusive, celebratory event by creating a welcoming and exciting atmosphere that encouraged repeat visits from new patrons.

Marcus Allen Creative implemented the following strategies:

Diverse Entertainment: Booked five local drag performers known for their high-energy acts that resonated with both the LGBTQ+ community and allies. The performers included a mix of talents, from comedic to fashion-focused drag, ensuring a friendly intro.

1. Engaging Hosts: Two charismatic hosts led the event, keeping the crowd entertained and engaged between performances while emphasizing the inclusive atmosphere of the evening.

2. Music and Atmosphere: A DJ curated a set list that complemented the performances, blending popular tracks with LGBTQ+ anthems. This helped create a celebratory vibe while maintaining the bar’s elevated ambiance.

3. Specialized Drink Menu: Red Hare Brewery sponsored the Pride Event, offering a $5 special on their Tangerine Radler. Fado followed suit with $7 craft cocktails and wines, as well as bottle specials. These affordable options encouraged increased sales throughout the night while maintaining the bar's reputation for quality.

4. Marketing & Promotion: Leading up to the event, a focused marketing campaign included social media promotion and partnerships on Fado’s Instagram, emphasizing the event’s diversity and inclusivity while highlighting the bar’s participation in Pride.